Growth Marketer

  • Marketing
  • Amsterdam, Netherlands

Growth Marketer

Job description

The rapid growth of Dealroom.co requires an experienced Growth Marketer/Hacker to scale and further build upon the existing digital marketing efforts to drive commercial success.

As a member of the commercial team, the Growth Marketer will drive, develop and execute initiatives to create awareness for Dealroom’s products and research reports - with the ultimate goal of generating qualified leads to fuel the sales pipeline. Together with sales representatives, client success management, the development-team and the research team; the Growth Marketer will scale our marketing efforts.

This is a key position in shaping the growth-path of our company. In this role, you’ll be part of the driving force behind a growth strategy that transforms Dealroom’s digital footprint, focussed on our core clients. You’ll work to create an engaging online relationship with current and future customers as well as existing and potential partners, developing our website and social channels into an inbound sales engine.

If you are a keen, concise, and a no-nonsense individual, with exceptional marketing and growth hacking skills, a great understanding of technology and a proactive mindset, please read further!

About Dealroom.

Dealroom is Europe’s leading provider of startup data & insights. Founded in Amsterdam in 2013, our mission is to support entrepreneurship and innovation, by providing the most trusted intelligence and insights on company journeys. We enable Venture Capital firms, corporates, advisory firms and governments to stay at the forefront of innovation, discover the world’s most promising companies and identify strategic opportunities.


Our core products:

1/ The Dealroom SaaS platform offers an intuitive interface to identify and track promising startups and analyze broader industry/business model trends.

2/ The Dealroom API, enables our clients to integrate Dealroom’s investment-grade data straight into their own applications and processes.

3/ Custom research projects combine Dealroom data with expert insights, to create market-leading industry deep-dives and trend analysis.

4/ Dealroom Ecosystem Solutions, provide open-access community startup data platforms to support local governments, founders and investors. Our curated and crowdsourced data and insights foster industry connections and showcase domestic tech sector strength on the global stage. Examples include Berlin, The Netherlands and the United Kingdom.

Our clients include world-leading firms such as Mckinsey, BCG, Deloitte, Google, Amazon, Microsoft, Sony, Sequoia, Insight VP, Balderton Capital, EQT and many others, that all rely on Dealroom Data in their strategic decision-making.

Team.

We operate from the heart of Amsterdam. Our passion for startups, scale-ups and innovation lives in our work, informing reliable intelligence and new insights for our users. Our team is ambitious, diligent and proactive, but with a strong sense of fun, as seen at weekly team drinks! We continuously strive to live our 6 company values: Empathy, Courage, Positivity, Curiosity, Focus Outward, and be Hungry

While we’re currently obviously working entirely remotely, we do have a spacious office available when and if it suits you.


Job description.

The Growth Marketer will:

  • Develop, execute and refine a game-changing growth strategy
  • Establish marketing tactics and identify opportunities to expand Dealroom’s digital reach
  • Take the reigns of our paid media budget and performance against targets
  • Mastermind and execute creative acquisition campaigns across multiple paid and organic channels, suiting our tone of voice, audience, and vision
  • Collaborate with the wider commercial and content teams to develop user journeys for these campaigns including targeted creative, propositions and landing pages
  • Integrate company campaigns with CRM-journeys to drive customer retention
  • Creatively integrating brand building and content into your acquisition strategy
  • Continuously optimize the performance of campaigns, and sharing your knowledge across the business

What we can offer you.

  • Competitive salary
  • Freedom and responsibility to execute on your own ideas
  • Positive, empathic and outward-focused colleagues, and customers working at the forefront of innovation and technology
  • Perks designed to set you up for success in a new reality:
    • When working in the office, a team lunch-pack provided
    • Apple or Windows laptop of your choice
    • Flexible working hours
    • Home-office setup (screen, etc)
    • Travel reimbursement
  • Additionally:
    • Take your birthday off
    • Eligibility to earn Employee Stock Units
    • Learning & development budget
  • More to come!

Job requirements

  • A Master Degree in Marketing, Business, Information Systems Management or Computer Science; or, equivalent work experience in a data-driven business
  • Up to 7 years’ experience with lead generation, account-based marketing tools, and processes. Preferably within a high-growth, SME and/or B2B SaaS company
  • Hands-on digital skills including paid social and PPC experience
  • Data literacy and enthusiasm for data-analytics that helps drive company growth. Comfortable with large datasets spread over different platforms, analytics tools and databases
  • Demonstrated ability to analyze and distill data into actionable insights and to inform campaign strategy and product development. Experience in market research is a plus.
  • Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams
  • A finger on the pulse of all the latest trends in digital and technology
  • A broader awareness of brands with a passion for understanding the customer experience
  • A questioning mind with a thirst for knowledge and passion for problem-solving
  • Excellent communication & interpersonal skills: A growth mindset, charismatic, high emotional intelligence, and a level of creativity.