Growth Marketer

Job description

The rapid growth of Dealroom.co requires an experienced Growth Marketer to scale and further build upon the existing marketing efforts driving sales successes. A key position in shaping the growth-path of our company.

As a member of the commercial team, the Growth Marketer will drive, develop and execute initiatives to create awareness for Dealroom’s products and research reports - with the ultimate goal of generating qualified leads to fuel the sales pipeline. You’ll be overall responsible for managing our marketing activities, further shaping our design and brand, and aligning marketing and sales activities to improve overall conversion and retention. Together with sales representatives, client success management, the development-team and the research team; the Growth Marketer will scale our marketing efforts. 

If you are a keen, concise and a no nonsense individual, with exceptional marketing and growth hacking skills, a great understanding of technology and a proactive mindset, please read further!

About

Dealroom is Europe’s leading provider of startup data & insights. The Dealroom software, database and research enable our clients to stay at the forefront of innovation, discover promising companies and identify strategic opportunities. 

 

Our core products are:

 

1/ The Dealroom SaaS platform that offers an intuitive interface to identify and track promising startups and analyse broader industry / business model trends.

2/ The Dealroom API, that powers the SaaS platform but also allow our clients to integrate Dealroom data straight into their own applications and processes. 

3/ Custom research projects in which we combine Dealroom data with expert insights. The scope of these projects range from market scans and industry deep-dives to high-level analyses of trends on startups, employment and venture capital.

4/ Dealroom Ecosystem Solutions, that provide an open (and crowdsourced) platform to support local governments, founders and investors to keep track of activity in their local tech ecosystem. For example in Berlin and London.

Among our clients are world-leading firms including: McKinsey, BCG, Deloitte, Google, Amazon, Microsoft, Sony, Sequoia, Insight VP, Balderton Capital, EQT and many others that rely on Dealroom Data as part of their strategic decision-making.

 

Team

We operate from the heart of Amsterdam. We’re passionate about everything that is happening around technology, start-ups and scale-ups, and aim to capture this in actionable data points for our users. Our company culture is ambitious, diligent and proactive, but also fun and playful including weekly team drinks. 

Job Description

The Growth Marketer will:

  • Structure, automate and further improve on our wide range of content outreach campaigns, to drive MQLs and engagement

  • Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis and optimization)

  • Implement a strong CRM strategy, integrating sales marketing tools to maximise value from these.

  • Run experiments and analyze data to find the perfect messaging, timing and audiences - to hit our ambitious weekly marketing qualified leads. 

  • Further develop the Dealroom brand together with our UX/UI designer, create and apply a consistent style across our research reports, marketing assets, website and application.

  • Drive research reports, aiming to get as many (relevant) eyes as possible on the content our team produces. Spread through newsletters, social media and advertising, often in combination with partners and sponsors.

  • Work closely with our development team to continuously improve the search engine rankings and indexation of our SPA (single page application). 

What we can offer you

  • A competitive salary

  • Freedom and responsibility to execute on your own ideas.

  • Ambitious, energetic and data driven colleagues and customers that are forefront of innovation and technology. 

  • Training on the job to improve your SaaS knowledge plus an extensive training budget

  • A daily office lunch and many more perks upcoming

  • Travel reimbursement.

Depending on the candidate this position is 32-40 hours per week

Requirements

Who you are / Background

  • A Master Degree in Marketing, Business, Information Systems Management or Computer Science; or, equivalent work experience in a data driven business

  • Up to 7 years’ experience with lead generation, account-based marketing tools and processes, preferably within a B2B SaaS company. 

  • The creative and proactive “growth hacking” mindset.

  • You have a passion for technology, startups and venture capital markets.

  • Experience with (organic and paid) content marketing, across channels.

  • An eye for design and strong attention to detail when it comes to user interfaces and marketing assets. 

  • You demonstrate superior interpersonal, influencing, and communication skills to multiple levels of the organization.

  • Strong and up-to-date knowledge of marketing and sales tools, integrations between these and implementations of tracking tags / pixels.

  • Comfortable with working in a multicultural and fast growing start-up environment, including fluency in English.